Hire outbound salespeople.
Sequences can look busy and still produce nothing. Post the outbound seat free, hear how they start a conversation, then reach out when you want them working your list.
Written by Sales Agent Hire. These guides are checked against the roles posted on this site.
The usual miss is hiring someone who knows an outreach tool and then watching a week of tasks with no meetings. You still interviewed them.
Who they contact, what they book, and how you count a week matter more than SDR or BDR letters. Those titles mean different things in different companies. If they also have to close, describe a full-cycle job. An SDR title with closer duties will bring you the wrong applications. If the list is bad, say how you expect them to fix it. If you already have data, say who owns the sequence.
Say who they should skip as well as who they should call. Protect time for live conversations. If the job is email sequences with a few calls, say that. If the job is phone first, put the hours in. A person who can name last month of meetings is more useful than a person who calls themselves a hunter.
The weekly meeting or opportunity number, how good the list is, and what a meeting means. Completing tasks in a tool without talks is busywork. Applicants need the standard before they apply, not after they have already burned a week.
Remote outbound still needs overlap for live talks and for whoever takes the meeting after they book it. In week one, confirm who they call, who owns each sequence, which channels they use, and the weekly meeting number. Do not change the target after they have already burned a week.
- Has worked outbound lists or sequences, and can say which
- Can explain how they pick accounts, not only how they use a tool
- Comfortable with rejection and with following up more than once
- Clear on meeting or opportunity goals as numbers
- Names the tools they used without making the tools the whole story
Knowing an outreach tool does not prove someone can research accounts or hold a conversation. Ask how they used the tool to create meetings. If they also have to close, describe a full-cycle job. Do not hide that under an SDR title. Hear how they start a conversation before you hand them the list.
Post the outbound seat with who they call and the weekly meeting number. Hear the voice introduction, ask them to show meetings they created, and reach out when you want them working the list.
How do I stop hiring activity with no meetings?
You listen before you pay for contacts, then you ask for last month of meetings and how they picked the accounts. A voice introduction will not replace the numbers. It does save you from an hour with someone who cannot talk.
Should I call the role SDR or BDR?
Use whichever title your team already uses, then write who they contact, what they book, and how you measure a week. Applicants read the work. They will apply to both titles if the week is the same.
What if they also need to close?
Write that they own the sale, name the typical deal size, and look at closer or account executive experience as well as outbound. Mixed jobs are fine when you name both parts.